Tunnel of Light, Tokamachi, Niigata
Photo: Tunnel of Light, Tokamachi, Niigata · Susann Schuster / Unsplash

Ojiya City Housing Market Report 2026

Data updated 2026-11-11 · Source: MLIT transaction price survey, 2005 Q3–2026 Q2 · Transactions in 2025: 52

In short

  1. 1
    Outperforming Niigata

    Per m², houses here are 47% below the Niigata average.

  2. 2
    Sales are thinning out

    Transactions are down about 29% on the previous three years.

  3. 3
    What a typical purchase costs

    Half of all house sales last year were between ¥3.0M and ¥14.0M.

  4. 4
    A shrinking population

    The population fell 7.8% between 2020 and 2025 (−6% for the wider area).

The answers, compared

What does a home cost?

¥9.8M

median house · ¥41k/m²

46% below the Niigata median

14 of 23 areas in Niigata, highest first

Are prices rising?

-15.2%

over 5 years

Slower than Niigata (+27.2%)

18 of 26 areas in Niigata, highest first

Can local earners afford it?

3.3× income

median price ÷ average taxable income

Easier than Niigata (5.0×)

12 of 25 areas in Niigata, highest first

Rent or buy?

18years of rent

median price ÷ a year of median rent

Shorter than Niigata (27)

12 of 25 areas in Niigata, highest first

Are people moving in?

-7.8%

population, 2020–25

Shrinking faster than Niigata (-6.0%)

17 of 26 areas in Niigata, highest first

How risky is it?

6%

chance of strong shaking (6-lower+) in 30 years

Lower than Niigata (12%)

20 of 26 areas in Niigata, highest first

Rent in Ojiya City

The average private rental costs ¥50k a month (2023), +2.2% since 2018. Niigata: ¥51k

Floor areaAverage rent / month
under 30 m²
studio / 1K
¥44k
vs 2018 +4.0% · Niigata: ¥40k
30–49 m²
1LDK / 2DK
¥52k
vs 2018 +3.0% · Niigata: ¥51k
Rent per m²
¥1,357
median, per month · Niigata: ¥1,293

Source: Statistics Bureau of Japan, Housing and Land Survey 2023. Privately owned rentals (excluding rent-free homes), monthly rent without management fees. These averages include older homes, so they run below asking rents for newly listed units. 1,740 rented homes.

What the data says

Outperforming Niigata

Per m², houses here are 47% below the Niigata average. The discount has shrunk from 54% ten years ago, so Ojiya City is catching up with its surroundings.

Sales are thinning out

Transactions are down about 29% on the previous three years. Fewer sales mean less choice and slower resale, so allow more time to sell later.

What a typical purchase costs

Half of all house sales last year were between ¥3.0M and ¥14.0M. Listings outside that range are either unusual properties or worth a closer look.

A shrinking population

The population fell 7.8% between 2020 and 2025 (−6% for the wider area). More people moved out than in during 2025 (about 5.8 per 1,000 residents), which weakens long-term housing demand. Households still grew 0.1% as people live in smaller households, which supports demand for smaller homes even as the population shrinks.

Typical vacancy

10.7% of homes were empty in 2023 (15.3% for the wider area), and 6.4% were empty without being for rent, for sale or used as second homes. The level of abandoned homes is around the national norm.

Lower earthquake risk

The government's seismic model gives a 6% chance of shaking of intensity 6-lower or stronger in the next 30 years (12% for the wider area). This is low by Japanese standards, although no part of Japan is free of earthquake risk.

Local incomes are close to average

Taxpayers here reported an average taxable income of ¥3.0m in 2023 (¥3.2m for the wider area). That is +18% since 2014. Averages are pulled up by a few very high earners, so a typical household earns less than this.

Living in Ojiya City: people, homes and risks

Population 2025
31,424
-7.8% since 2020
Niigata: -6.0%
Net moves in 2025
-182
-5.79 per 1,000 residents
Niigata: -3.08
Vacant homes (2023)
10.7%
6.4% empty and not for rent or sale
Niigata: 15.3%
Median rent (2023)
¥46k
per month, all rented homes
Niigata: ¥49k
Strong earthquake risk
6.3%
chance of shaking of intensity 6-lower or more within 30 years
Niigata: 11.9%
Average income per taxpayer
¥3.0M
taxable income in 2023
Niigata: ¥3.2M
Daytime population
100
people here by day per 100 residents (2020 census)
Foreign residents
1.5%
495 registered residents in 2024
Niigata: 1.1%
Clinics
8.0
per 10,000 residents; 2 hospitals, 16 dental clinics (2020)
Niigata: 8.2
Official land price 2026
¥29k/m²
-1.8% in a year · – in 5 years
Niigata: ¥28k/m²
Flood exposure
0.0%
of 3 benchmark sites in a worst-case flood zone (0.0% 3 m or deeper)
Niigata: 64.2%
Landslide exposure
0.0%
of 3 benchmark sites in a landslide warning area
Niigata: 2.7%

Check flood, landslide and tsunami zones for a specific address on the government hazard map ↗

Sources: 2025 Census (preliminary), 2025 Internal Migration Report, 2023 Housing and Land Survey (Statistics Bureau of Japan); J-SHIS seismic hazard model (NIED, 2024); Land Price Publication (MLIT); recorded crime: Tokyo Metropolitan Police Department (Tokyo only); incomes: Ministry of Internal Affairs taxation survey via the Statistics Bureau's municipal indicators; foreign residents: Basic Resident Register; medical facilities and station passengers: MLIT National Land Numerical Information. Earthquake probability is measured at the municipal center.

Example sales in Ojiya City

Real transactions from the last four quarters, picked near the lower (20th percentile), middle and upper (80th percentile) price points. Locations are shown at district level, as published by MLIT.

House

Lower-priced2025 Q4

¥1.0M

¥7k/m²

  • Chiyagawa
  • Ojiya · 24 min walk
  • Land 200 m² · floor 135 m²
  • Built 1969 (56 yrs) · Wood
Typical2026 Q1

¥8.0M

¥10k/m²

  • Oaza Chiya
  • Ojiya
  • Land 1100 m² · floor 830 m²
  • Built 1975 (51 yrs) · Steel
Higher-priced2025 Q4

¥27.0M

¥300k/m²

  • Oaza Sakuramachi
  • Ojiya
  • Land 240 m² · floor 90 m²
  • Built 2025 (0 yrs) · Wood
Median transaction price by year
¥0¥5.0M¥10.0M¥15.0M200820102012201420162018202020222024
Show data table
YearHouse
2008–
2009¥10.1M
2010¥12.0M
2011–
2012¥6.0M
2013¥11.0M
2014¥5.0M
2015¥7.0M
2016¥3.5M
2017¥6.7M
2018¥9.1M
2019¥8.0M
2020–
2021¥6.8M
2022¥8.4M
2023–
2024¥6.5M
2025¥9.8M
Median price per m² by year
¥0¥20k¥40k¥60k¥80k200820102012201420162018202020222024
Show data table
YearHouseLand
2008–¥24k/m²
2009¥48k/m²¥23k/m²
2010¥67k/m²¥16k/m²
2011–¥23k/m²
2012¥35k/m²¥21k/m²
2013¥56k/m²¥21k/m²
2014¥32k/m²¥14k/m²
2015¥43k/m²¥16k/m²
2016¥29k/m²¥21k/m²
2017¥55k/m²¥12k/m²
2018¥30k/m²¥24k/m²
2019¥31k/m²¥17k/m²
2020–¥17k/m²
2021¥45k/m²¥18k/m²
2022¥30k/m²¥16k/m²
2023–¥14k/m²
2024¥35k/m²–
2025¥41k/m²¥14k/m²

Prices near train stations in Ojiya City

Sales from 2023–2025, grouped by nearest station.

StationMedian used condo priceCondo price per m²Median house price (land + building)Walk (min)SalesDaily passengers (2023)
Ojiya (小千谷)––¥8.4M18652,174-15% vs 2019

How much does a house cost in Ojiya City?

The median house sale, including the land, was ¥9.8M in 2025 across 21 sales.

Are property prices in Ojiya City going up?

Over the five years to 2025, residential land prices changed -15.2%.

About this data

Figures are medians of real transactions reported to Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT) through its quarterly price survey. House prices per m² divide the total price (land and building) by the floor area. Medians based on fewer than 20 sales are not shown. The latest quarters are preliminary and are revised as more survey responses arrive.

Information only, not investment advice.