Matsuyama Castle, Ehime
Photo: Matsuyama Castle, Ehime · Tuan P. / Unsplash

Iyo City Housing Market Report 2026

Data updated 2026-11-11 · Source: MLIT transaction price survey, 2005 Q3–2026 Q2 · Transactions in 2025: 59

In short

  1. 1
    The trend has turned down

    After rising earlier, house prices per m² have slipped by about 19.4% a year over the last five years.

  2. 2
    Lagging Ehime

    Per m², houses here are 37% below the Ehime average.

  3. 3
    Station distance barely matters

    Houses 11–15 minutes from a station sell for similar or higher prices than those near one, which usually means buyers here drive or value quiet residential streets.

  4. 4
    Sales are thinning out

    Transactions are down about 33% on the previous three years.

The answers, compared

What does a home cost?

¥5.0M

median house · ¥41k/m²

53% below the Ehime median

8 of 9 areas in Ehime, highest first

Are prices rising?

-3.6%

over 5 years

Faster than Ehime (-11.1%)

4 of 10 areas in Ehime, highest first

Can local earners afford it?

1.6× income

median price ÷ average taxable income

Easier than Ehime (4.2×)

8 of 10 areas in Ehime, highest first

Rent or buy?

10years of rent

median price ÷ a year of median rent

Shorter than Ehime (26)

10 of 10 areas in Ehime, highest first

Are people moving in?

-4.8%

population, 2020–25

Shrinking slower than Ehime (-5.6%)

4 of 11 areas in Ehime, highest first

How risky is it?

68%

chance of strong shaking (6-lower+) in 30 years

Higher than Ehime (55%)

4 of 11 areas in Ehime, highest first

Rent in Iyo City

The average private rental costs ¥45k a month (2023), -7.2% since 2018. Ehime: ¥48k

Floor areaAverage rent / month
30–49 m²
1LDK / 2DK
¥44k
vs 2018 -5.7% · Ehime: ¥45k
50–69 m²
2LDK / 3DK
¥50k
vs 2018 +1.0% · Ehime: ¥53k
Rent per m²
¥914
median, per month · Ehime: ¥1,121

Source: Statistics Bureau of Japan, Housing and Land Survey 2023. Privately owned rentals (excluding rent-free homes), monthly rent without management fees. These averages include older homes, so they run below asking rents for newly listed units. 2,010 rented homes.

What the data says

The trend has turned down

After rising earlier, house prices per m² have slipped by about 19.4% a year over the last five years. That often reflects weaker local demand, so check vacancy and population trends before buying.

Lagging Ehime

Per m², houses here are 37% below the Ehime average. Ten years ago the gap was 3%, so Iyo City has been falling behind the rest of Ehime.

Station distance barely matters

Houses 11–15 minutes from a station sell for similar or higher prices than those near one, which usually means buyers here drive or value quiet residential streets.

Sales are thinning out

Transactions are down about 33% on the previous three years. Fewer sales mean less choice and slower resale, so allow more time to sell later.

What a typical purchase costs

Half of all house sales last year were between ¥3.0M and ¥21.0M. Listings outside that range are either unusual properties or worth a closer look.

A shrinking population

The population fell 4.8% between 2020 and 2025 (−5.6% for the wider area). More people moved out than in during 2025 (about 3.6 per 1,000 residents), which weakens long-term housing demand.

Many abandoned homes

15.2% of homes were empty in 2023 (19.8% for the wider area), and 11.9% were empty without being for rent, for sale or used as second homes. That is a high share of truly abandoned homes (akiya), a sign of weak demand. Cheap houses are easy to find, but resale can be slow.

High earthquake risk

The government's seismic model gives a 68% chance of shaking of intensity 6-lower or stronger in the next 30 years (55% for the wider area). Check the building's earthquake standard (post-1981, ideally post-2000 for wooden houses) and consider earthquake insurance.

Local incomes are close to average

Taxpayers here reported an average taxable income of ¥3.0m in 2023 (¥3.4m for the wider area). That is +18% since 2014. Averages are pulled up by a few very high earners, so a typical household earns less than this.

Official land prices are still falling

On the government's fixed benchmark sites, which are valued the same way every year, residential land prices changed 0% in the year to January 2026 and -3% over five years. Because these sites don't change, this is the cleanest measure of land value trends.

Significant flood risk

Of the official land-price benchmark sites here, which sit in typical neighbourhoods, 71% are inside the worst-case flood zone, 71% are in a tsunami inundation zone. Most worst-case flood zones are shallow (under 0.5 m) at the edges, so depth matters as much as the share. Check the hazard map for any specific address before buying.

Living in Iyo City: people, homes and risks

Population 2025
33,460
-4.8% since 2020
Ehime: -5.6%
Net moves in 2025
-120
-3.59 per 1,000 residents
Ehime: -4.52
Vacant homes (2023)
15.2%
11.9% empty and not for rent or sale
Ehime: 19.8%
Median rent (2023)
¥44k
per month, all rented homes
Ehime: ¥45k
Strong earthquake risk
67.6%
chance of shaking of intensity 6-lower or more within 30 years
Ehime: 55.1%
Average income per taxpayer
¥3.0M
taxable income in 2023
Ehime: ¥3.4M
Daytime population
90
people here by day per 100 residents (2020 census)
Foreign residents
0.8%
289 registered residents in 2024
Ehime: 1.4%
Clinics
9.0
per 10,000 residents; 1 hospitals, 14 dental clinics (2020)
Ehime: 9.8
Official land price 2026
¥54k/m²
-0.2% in a year · -2.7% in 5 years
Ehime: ¥41k/m²
Flood exposure
71.4%
of 7 benchmark sites in a worst-case flood zone (0.0% 3 m or deeper)
Ehime: 58.8%
Tsunami exposure
71.4%
of 7 benchmark sites in a tsunami inundation zone
Ehime: 24.6%
Landslide exposure
0.0%
of 7 benchmark sites in a landslide warning area
Ehime: 4.6%

Check flood, landslide and tsunami zones for a specific address on the government hazard map ↗

Sources: 2025 Census (preliminary), 2025 Internal Migration Report, 2023 Housing and Land Survey (Statistics Bureau of Japan); J-SHIS seismic hazard model (NIED, 2024); Land Price Publication (MLIT); recorded crime: Tokyo Metropolitan Police Department (Tokyo only); incomes: Ministry of Internal Affairs taxation survey via the Statistics Bureau's municipal indicators; foreign residents: Basic Resident Register; medical facilities and station passengers: MLIT National Land Numerical Information. Earthquake probability is measured at the municipal center.

Example sales in Iyo City

Real transactions from the last four quarters, picked near the lower (20th percentile), middle and upper (80th percentile) price points. Locations are shown at district level, as published by MLIT.

House

Lower-priced2025 Q4

¥900k

¥8k/m²

  • Nadamachi
  • Gunchu Port · 2 min walk
  • Land 100 m² · floor 115 m²
  • Built 1967 (58 yrs) · Block
Typical2025 Q3

¥3.9M

¥49k/m²

  • Ohira
  • Iyo Ohira · 15 min walk
  • Land 240 m² · floor 80 m²
  • Built 1985 (40 yrs) · Wood
Higher-priced2025 Q4

¥9.1M

¥83k/m²

  • Osaki
  • Gunchu Port · 11 min walk
  • Land 160 m² · floor 110 m²
  • Built 2004 (21 yrs) · Wood
Median transaction price by year
¥0¥10.0M¥20.0M¥30.0M2007200920112013201520172019202120232025
Show data table
YearHouse
2007–
2008¥20.5M
2009¥14.5M
2010¥15.5M
2011–
2012¥13.0M
2013¥14.0M
2014¥14.0M
2015¥14.0M
2016–
2017¥10.0M
2018–
2019¥10.9M
2020¥24.5M
2021¥17.5M
2022¥19.5M
2023–
2024¥11.5M
2025¥5.0M
Median price per m² by year
¥0¥100k¥200k¥300k2007200920112013201520172019202120232025
Show data table
YearHouseLand
2007–¥42k/m²
2008¥150k/m²¥50k/m²
2009¥162k/m²¥30k/m²
2010¥106k/m²¥44k/m²
2011–¥53k/m²
2012¥100k/m²¥27k/m²
2013¥74k/m²¥23k/m²
2014¥125k/m²¥28k/m²
2015¥92k/m²¥37k/m²
2016–¥45k/m²
2017¥69k/m²¥33k/m²
2018–¥43k/m²
2019¥117k/m²¥33k/m²
2020¥217k/m²¥42k/m²
2021¥136k/m²¥42k/m²
2022¥154k/m²¥47k/m²
2023–¥50k/m²
2024¥73k/m²¥37k/m²
2025¥41k/m²¥40k/m²

Prices near train stations in Iyo City

Sales from 2023–2025, grouped by nearest station.

StationMedian used condo priceCondo price per m²Median house price (land + building)Walk (min)SalesDaily passengers (2023)
Iyoshi (伊予市)––¥20.5M814908-12% vs 2019
Shinkawa(Ehime) (新川(愛媛))––¥17.0M910665-4% vs 2019

How much does a house cost in Iyo City?

The median house sale, including the land, was ¥5.0M in 2025 across 22 sales.

Are property prices in Iyo City going up?

Over the five years to 2025, residential land prices changed -3.6%.

About this data

Figures are medians of real transactions reported to Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT) through its quarterly price survey. House prices per m² divide the total price (land and building) by the floor area. Medians based on fewer than 20 sales are not shown. The latest quarters are preliminary and are revised as more survey responses arrive.

Information only, not investment advice.