Toon City Housing Market Report 2026
Data updated 2026-11-11 · Source: MLIT transaction price survey, 2005 Q3–2026 Q2 · Transactions in 2025: 68
In short
- 1The trend has turned down
After rising earlier, house prices per m² have slipped by about 3.2% a year over the last five years.
- 2Outperforming Ehime
Per m², houses here are 27% above the Ehime average.
- 3Being near a station is worth a lot
Houses within a 5-minute walk of a station sell for about 31% more per m² than those 11–15 minutes away.
- 4Sales are thinning out
Transactions are down about 23% on the previous three years.
The answers, compared
What does a home cost?
¥13.0M
median house · ¥90k/m²
3% above the Ehime median
2 of 9 areas in Ehime, highest first
Are prices rising?
-42.2%
over 5 years
Slower than Ehime (-11.1%)
10 of 10 areas in Ehime, highest first
Can local earners afford it?
3.8× income
median price ÷ average taxable income
Easier than Ehime (4.2×)
4 of 10 areas in Ehime, highest first
Rent or buy?
25years of rent
median price ÷ a year of median rent
Shorter than Ehime (26)
4 of 10 areas in Ehime, highest first
Are people moving in?
-3.3%
population, 2020–25
Shrinking slower than Ehime (-5.6%)
3 of 11 areas in Ehime, highest first
How risky is it?
47%
chance of strong shaking (6-lower+) in 30 years
Lower than Ehime (55%)
10 of 11 areas in Ehime, highest first
Rent in Toon City
The average private rental costs ¥49k a month (2023), +5.2% since 2018. Ehime: ¥48k
| Floor area | Typical layout | Average rent / month | Toon CityEhime |
|---|---|---|---|
| under 30 m² studio / 1K | studio / 1K | ¥41k vs 2018 +5.7% · Ehime: ¥39k | |
| 30–49 m² 1LDK / 2DK | 1LDK / 2DK | ¥44k vs 2018 -7.7% · Ehime: ¥45k | |
| 50–69 m² 2LDK / 3DK | 2LDK / 3DK | ¥55k vs 2018 +3.6% · Ehime: ¥53k |
- Rent per m²
- ¥1,103
- median, per month · Ehime: ¥1,121
Source: Statistics Bureau of Japan, Housing and Land Survey 2023. Privately owned rentals (excluding rent-free homes), monthly rent without management fees. These averages include older homes, so they run below asking rents for newly listed units. 3,180 rented homes.
What the data says
The trend has turned down
After rising earlier, house prices per m² have slipped by about 3.2% a year over the last five years. That often reflects weaker local demand, so check vacancy and population trends before buying.
Outperforming Ehime
Per m², houses here are 27% above the Ehime average. The premium has grown from 1% ten years ago, so Toon City has been outperforming its surroundings.
Being near a station is worth a lot
Houses within a 5-minute walk of a station sell for about 31% more per m² than those 11–15 minutes away. If budget is tight, a longer walk is the quickest way to cut the price.
Sales are thinning out
Transactions are down about 23% on the previous three years. Fewer sales mean less choice and slower resale, so allow more time to sell later.
What a typical purchase costs
Half of all house sales last year were between ¥7.4M and ¥18.8M. Listings outside that range are either unusual properties or worth a closer look.
A shrinking population
The population fell 3.3% between 2020 and 2025 (−5.6% for the wider area). More people moved out than in during 2025 (about 23.3 per 1,000 residents), which weakens long-term housing demand. Households still grew 0.5% as people live in smaller households, which supports demand for smaller homes even as the population shrinks.
Typical vacancy
17.3% of homes were empty in 2023 (19.8% for the wider area), and 6.5% were empty without being for rent, for sale or used as second homes. The level of abandoned homes is around the national norm.
Moderate earthquake risk
The government's seismic model gives a 47% chance of shaking of intensity 6-lower or stronger in the next 30 years (55% for the wider area). Post-1981 buildings are designed for this level of shaking, but check ground conditions and insurance.
Local incomes are close to average
Taxpayers here reported an average taxable income of ¥3.4m in 2023 (¥3.4m for the wider area). That is +16% since 2014. Averages are pulled up by a few very high earners, so a typical household earns less than this.
Official land prices are still falling
On the government's fixed benchmark sites, which are valued the same way every year, residential land prices changed 0% in the year to January 2026 and -4% over five years. Because these sites don't change, this is the cleanest measure of land value trends.
Little exposure to flooding
Very few of the official benchmark sites here fall in flood, tsunami or landslide zones, so most typical neighbourhoods are outside mapped hazard areas.
Living in Toon City: people, homes and risks
- Population 2025
- 32,781
- -3.3% since 2020
- Ehime: -5.6%
- Net moves in 2025
- -763
- -23.28 per 1,000 residents
- Ehime: -4.52
- Vacant homes (2023)
- 17.3%
- 6.5% empty and not for rent or sale
- Ehime: 19.8%
- Median rent (2023)
- ¥44k
- per month, all rented homes
- Ehime: ¥45k
- Strong earthquake risk
- 46.5%
- chance of shaking of intensity 6-lower or more within 30 years
- Ehime: 55.1%
- Average income per taxpayer
- ¥3.4M
- taxable income in 2023
- Ehime: ¥3.4M
- Daytime population
- 105
- people here by day per 100 residents (2020 census)
- Foreign residents
- 1.2%
- 387 registered residents in 2024
- Ehime: 1.4%
- Clinics
- 8.8
- per 10,000 residents; 4 hospitals, 12 dental clinics (2020)
- Ehime: 9.8
- Official land price 2026
- ¥38k/m²
- -0.3% in a year · -3.8% in 5 years
- Ehime: ¥41k/m²
- Flood exposure
- 0.0%
- of 8 benchmark sites in a worst-case flood zone (0.0% 3 m or deeper)
- Ehime: 58.8%
- Landslide exposure
- 0.0%
- of 8 benchmark sites in a landslide warning area
- Ehime: 4.6%
Check flood, landslide and tsunami zones for a specific address on the government hazard map ↗
Sources: 2025 Census (preliminary), 2025 Internal Migration Report, 2023 Housing and Land Survey (Statistics Bureau of Japan); J-SHIS seismic hazard model (NIED, 2024); Land Price Publication (MLIT); recorded crime: Tokyo Metropolitan Police Department (Tokyo only); incomes: Ministry of Internal Affairs taxation survey via the Statistics Bureau's municipal indicators; foreign residents: Basic Resident Register; medical facilities and station passengers: MLIT National Land Numerical Information. Earthquake probability is measured at the municipal center.
Example sales in Toon City
Real transactions from the last four quarters, picked near the lower (20th percentile), middle and upper (80th percentile) price points. Locations are shown at district level, as published by MLIT.
House
¥4.5M
¥33k/m²
- Yamanouchi
- Yokogawara
- Land 400 m² · floor 135 m²
- Built 1950 (76 yrs) · Wood
¥13.0M
¥124k/m²
- Nishinooka
- Ushibuchi Danchi · 7 min walk
- Land 230 m² · floor 105 m²
- Built 1977 (48 yrs) · Wood
¥32.0M
¥267k/m²
- Hinokuchi
- Yokogawara · 5 min walk
- Land 135 m² · floor 120 m²
- Built 2008 (17 yrs) · Light steel
Show data table
| Year | House |
|---|---|
| 2007 | ¥17.0M |
| 2008 | ¥16.5M |
| 2009 | ¥18.0M |
| 2010 | ¥12.0M |
| 2012 | ¥12.0M |
| 2013 | ¥18.0M |
| 2014 | ¥15.0M |
| 2015 | ¥15.5M |
| 2016 | – |
| 2017 | ¥11.0M |
| 2018 | ¥22.0M |
| 2019 | ¥17.0M |
| 2020 | ¥20.0M |
| 2021 | ¥10.0M |
| 2022 | ¥18.0M |
| 2023 | ¥16.0M |
| 2024 | ¥16.0M |
| 2025 | ¥13.0M |
Show data table
| Year | House | Land |
|---|---|---|
| 2007 | ¥139k/m² | ¥61k/m² |
| 2008 | ¥127k/m² | ¥34k/m² |
| 2009 | ¥134k/m² | – |
| 2010 | ¥87k/m² | ¥44k/m² |
| 2012 | ¥105k/m² | ¥21k/m² |
| 2013 | ¥125k/m² | ¥52k/m² |
| 2014 | ¥91k/m² | ¥46k/m² |
| 2015 | ¥133k/m² | ¥32k/m² |
| 2016 | – | ¥36k/m² |
| 2017 | ¥91k/m² | ¥46k/m² |
| 2018 | ¥141k/m² | ¥48k/m² |
| 2019 | ¥98k/m² | ¥50k/m² |
| 2020 | ¥170k/m² | ¥45k/m² |
| 2021 | ¥79k/m² | ¥34k/m² |
| 2022 | ¥183k/m² | ¥34k/m² |
| 2023 | ¥133k/m² | ¥38k/m² |
| 2024 | ¥138k/m² | ¥33k/m² |
| 2025 | ¥90k/m² | ¥26k/m² |
Show data table
| Building age (years) | House |
|---|---|
| 0 | ¥293k/m² |
| 50 | ¥74k/m² |
Prices near train stations in Toon City
Sales from 2023–2025, grouped by nearest station.
| Station | Median used condo price | Condo price per m² | Median house price (land + building) | Walk (min) | Sales | Daily passengers (2023) |
|---|---|---|---|---|---|---|
| Yokogawara (横河原) | – | – | ¥12.0M | 9 | 35 | 1,130-16% vs 2019 |
| Minara (見奈良) | – | – | ¥15.0M | 7 | 11 | 663+3% vs 2019 |
| Ushibuchi Danchi (牛渕団地前) | – | – | ¥17.0M | 8 | 11 | 817-7% vs 2019 |
How much does a house cost in Toon City?
The median house sale, including the land, was ¥13.0M in 2025 across 24 sales.
Are property prices in Toon City going up?
Over the five years to 2025, residential land prices changed -42.2%.
About this data
Figures are medians of real transactions reported to Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT) through its quarterly price survey. House prices per m² divide the total price (land and building) by the floor area. Medians based on fewer than 20 sales are not shown. The latest quarters are preliminary and are revised as more survey responses arrive.
Information only, not investment advice.