Kurashiki Bikan Historical Quarter, Okayama
Photo: Kurashiki Bikan Historical Quarter, Okayama · Vicky Ng / Unsplash

Setouchi City Housing Market Report 2026

Data updated 2026-11-11 · Source: MLIT transaction price survey, 2005 Q3–2026 Q2 · Transactions in 2025: 64

In short

  1. 1
    The trend has turned down

    After rising earlier, house prices per m² have slipped by about 1.8% a year over the last five years.

  2. 2
    Moving with Okayama

    Per m², houses here are 37% below the Okayama average.

  3. 3
    Sales are thinning out

    Transactions are down about 23% on the previous three years.

  4. 4
    What a typical purchase costs

    Half of all house sales last year were between ¥2.8M and ¥17.5M.

The answers, compared

What does a home cost?

¥8.0M

median house · ¥60k/m²

53% below the Okayama median

9 of 12 areas in Okayama, highest first

Are prices rising?

-22.4%

over 5 years

Slower than Okayama (+15.5%)

12 of 15 areas in Okayama, highest first

Can local earners afford it?

2.6× income

median price ÷ average taxable income

Easier than Okayama (6.0×)

11 of 14 areas in Okayama, highest first

Rent or buy?

14years of rent

median price ÷ a year of median rent

Shorter than Okayama (35)

11 of 14 areas in Okayama, highest first

Are people moving in?

-3.8%

population, 2020–25

Shrinking slower than Okayama (-4.2%)

6 of 15 areas in Okayama, highest first

How risky is it?

45%

chance of strong shaking (6-lower+) in 30 years

Higher than Okayama (34%)

5 of 15 areas in Okayama, highest first

Rent in Setouchi City

The average private rental costs ¥49k a month (2023), +5.5% since 2018. Okayama: ¥53k

Floor areaAverage rent / month
under 30 m²
studio / 1K
¥42k
vs 2018 +17.2% · Okayama: ¥42k
30–49 m²
1LDK / 2DK
¥44k
vs 2018 -4.0% · Okayama: ¥51k
50–69 m²
2LDK / 3DK
¥56k
vs 2018 +7.7% · Okayama: ¥60k
Rent per m²
¥1,095
median, per month · Okayama: ¥1,310

Source: Statistics Bureau of Japan, Housing and Land Survey 2023. Privately owned rentals (excluding rent-free homes), monthly rent without management fees. These averages include older homes, so they run below asking rents for newly listed units. 1,870 rented homes.

What the data says

The trend has turned down

After rising earlier, house prices per m² have slipped by about 1.8% a year over the last five years. That often reflects weaker local demand, so check vacancy and population trends before buying.

Moving with Okayama

Per m², houses here are 37% below the Okayama average. That position has barely changed in ten years, so it moves with the wider market.

Sales are thinning out

Transactions are down about 23% on the previous three years. Fewer sales mean less choice and slower resale, so allow more time to sell later.

What a typical purchase costs

Half of all house sales last year were between ¥2.8M and ¥17.5M. Listings outside that range are either unusual properties or worth a closer look.

A shrinking population

The population fell 3.8% between 2020 and 2025 (−4.2% for the wider area). More people moved out than in during 2025 (about 7.5 per 1,000 residents), which weakens long-term housing demand.

Many abandoned homes

18.8% of homes were empty in 2023 (16.4% for the wider area), and 15.8% were empty without being for rent, for sale or used as second homes. That is a high share of truly abandoned homes (akiya), a sign of weak demand. Cheap houses are easy to find, but resale can be slow.

Moderate earthquake risk

The government's seismic model gives a 45% chance of shaking of intensity 6-lower or stronger in the next 30 years (34% for the wider area). Post-1981 buildings are designed for this level of shaking, but check ground conditions and insurance.

Local incomes are below average

Taxpayers here reported an average taxable income of ¥3.1m in 2023 (¥3.5m for the wider area). That is +15% since 2014. Averages are pulled up by a few very high earners, so a typical household earns less than this.

Living in Setouchi City: people, homes and risks

Population 2025
34,668
-3.8% since 2020
Okayama: -4.2%
Net moves in 2025
-260
-7.5 per 1,000 residents
Okayama: -3.09
Vacant homes (2023)
18.8%
15.8% empty and not for rent or sale
Okayama: 16.4%
Median rent (2023)
¥48k
per month, all rented homes
Okayama: ¥50k
Strong earthquake risk
44.9%
chance of shaking of intensity 6-lower or more within 30 years
Okayama: 33.5%
Average income per taxpayer
¥3.1M
taxable income in 2023
Okayama: ¥3.5M
Daytime population
100
people here by day per 100 residents (2020 census)
Foreign residents
2.2%
810 registered residents in 2024
Okayama: 2.1%
Clinics
8.4
per 10,000 residents; 4 hospitals, 13 dental clinics (2020)
Okayama: 9.1

Check flood, landslide and tsunami zones for a specific address on the government hazard map ↗

Sources: 2025 Census (preliminary), 2025 Internal Migration Report, 2023 Housing and Land Survey (Statistics Bureau of Japan); J-SHIS seismic hazard model (NIED, 2024); Land Price Publication (MLIT); recorded crime: Tokyo Metropolitan Police Department (Tokyo only); incomes: Ministry of Internal Affairs taxation survey via the Statistics Bureau's municipal indicators; foreign residents: Basic Resident Register; medical facilities and station passengers: MLIT National Land Numerical Information. Earthquake probability is measured at the municipal center.

Example sales in Setouchi City

Real transactions from the last four quarters, picked near the lower (20th percentile), middle and upper (80th percentile) price points. Locations are shown at district level, as published by MLIT.

House

Lower-priced2025 Q4

¥2.5M

¥17k/m²

  • Osafunechoii
  • Osafune
  • Land 390 m² · floor 145 m²
  • Built 1978 (47 yrs) · Wood
Typical2025 Q4

¥8.0M

¥38k/m²

  • Okuchoshimoyamada
  • Oku(Okayama)
  • Land 380 m² · floor 210 m²
  • Built 2000 (25 yrs) · Wood
Higher-priced2025 Q4

¥16.0M

¥84k/m²

  • Osafunechofukuoka
  • Osafune · 10 min walk
  • Land 185 m² · floor 190 m²
  • Built 1994 (31 yrs) · Steel
Median transaction price by year
¥0¥5.0M¥10.0M¥15.0M200820102012201420162018202020222024
Show data table
YearHouse
2008¥12.0M
2009¥9.0M
2010¥11.5M
2011¥10.8M
2012¥13.0M
2013¥12.5M
2014¥7.6M
2015¥9.9M
2016¥12.0M
2017¥9.4M
2018¥14.0M
2019¥15.0M
2020¥11.0M
2021¥10.3M
2022¥8.7M
2023¥11.5M
2024¥13.0M
2025¥8.0M
Median price per m² by year
¥0¥50k¥100k¥150k200820102012201420162018202020222024
Show data table
YearHouseLand
2008¥85k/m²¥21k/m²
2009¥90k/m²¥21k/m²
2010¥68k/m²¥17k/m²
2011¥83k/m²¥18k/m²
2012¥87k/m²¥21k/m²
2013¥86k/m²¥8k/m²
2014¥68k/m²¥9k/m²
2015¥73k/m²¥21k/m²
2016¥102k/m²¥27k/m²
2017¥90k/m²¥12k/m²
2018¥120k/m²¥16k/m²
2019¥86k/m²¥12k/m²
2020¥90k/m²¥29k/m²
2021¥89k/m²¥14k/m²
2022¥88k/m²¥14k/m²
2023¥100k/m²¥21k/m²
2024¥100k/m²¥33k/m²
2025¥60k/m²¥23k/m²
Price per m² by building age (2021–2025 sales)
¥0¥100k¥200k¥300k05101520253035404550
Show data table
Building age (years)House
0¥220k/m²
50¥28k/m²

Prices near train stations in Setouchi City

Sales from 2023–2025, grouped by nearest station.

StationMedian used condo priceCondo price per m²Median house price (land + building)Walk (min)SalesDaily passengers (2023)
Oku(Okayama) (邑久)––¥13.0M13553,268-11% vs 2019
Osafune (長船)––¥13.0M15341,948-16% vs 2019

How much does a house cost in Setouchi City?

The median house sale, including the land, was ¥8.0M in 2025 across 30 sales.

Are property prices in Setouchi City going up?

Over the five years to 2025, residential land prices changed -22.4%.

About this data

Figures are medians of real transactions reported to Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT) through its quarterly price survey. House prices per m² divide the total price (land and building) by the floor area. Medians based on fewer than 20 sales are not shown. The latest quarters are preliminary and are revised as more survey responses arrive.

Information only, not investment advice.